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New Group Capital

We acquire established companies to keep them.

A focus on durable growth. No plan to sell after the acquisition. The people who run the business come first.

Start a conversation Our approach
Buy-and-hold Durable growth Long term Identity preserved

Four core promises

What owners can expect from us

Selling is a deeply personal decision, often after decades of building. So we make our position clear up front.

  • 01

    The name stays.

    And the location. And the culture. We change as little as possible at the front of the business — for customers, suppliers, and employees, the company remains recognisable.

  • 02

    The people stay.

    No merger or integration into a larger organisation. The team that carries the business continues to carry it.

  • 03

    The business keeps growing.

    Through decentralised leadership the business keeps growing. Where management wants it, we support with our own services across marketing, finance, IT, and AI.

  • 04

    We don't sell on.

    What we buy, we keep. No fund structure with an end date, so no forced resale.

Our position

Between entrepreneurship and capital — patience is our greatest discipline.

We are not a fund with an end date. So we have no exit date and no pressure to force anything. That changes the conversation — less about an 'exit', more about a next generation of ownership.

We are actively acquiring and add several companies a year. Every business gets the time, the capital, and the calm to grow at its own pace — under its own name and its own leadership.

Our discipline is not in how fast we buy, but in how a business becomes better. Real growth comes from stronger pricing, deeper customer relationships and smarter processes — not from cutting back on maintenance, people or renewal to dress up a quick sale. And we don't sell on.

Portfolio

Companies we've added — and keep

The companies under the NGC umbrella carry on as before — same name, same place, same people. We carefully add a few each year.

Bathrooms, Tiles & Kitchens

Niche leader in premium tiles & sanitary ware

A specialised supplier of premium tiles and sanitary ware with a strong position in its niche. Part of NGC since acquisition; we support management with further professionalisation and growth while keeping the company's identity intact.

Part of NGC perpetual

Food & Hospitality

Specialist in corporate lunch catering

A provider of lunch catering for companies. Since joining NGC, the team has carried on as before — we support where we add value, without interfering with what already works.

Part of NGC perpetual

Our approach

What we look for

We are sector-agnostic. We look for character.

It is not the industry that decides whether a business fits us, but its character — the very qualities the best long-term owners, Warren Buffett among them, look for in a business worth keeping.

  • Revenue from € 2 million
  • At least 10 FTE
  • At least ten years in business

  • Leader in a recognisable niche

    A strong, defensible position in a well-defined market — not one of many in a broad category.

  • Loyal customers

    Customers who stay and return, with no revenue that hinges on a single large account.

  • Healthy, predictable cash flow

    Structurally profitable, even in weaker years. No growth at the expense of margin.

  • Its own culture and craft

    A business with its own DNA that we want to strengthen, not replace.

  • Room to grow

    A business with more in it, whose owner or team is looking for the right partner to get there.

A conversation

Considering a sale, or thinking about one?

Getting to know each other is always non-binding and confidential. We'd like to learn more about you and your business — and about what you'd want from a sale, now or in the future.

Send a message See our approach